With Frontliners we’ve launched a journey towards better shopping experiences. We want to get rid of the poor level of service that sometimes tends to characterize the retail and hospitality industry. We believe that great shopping experiences and great turnovers are part of the same solution.
Our foundation is to create a movement through Workforce Management – a movement towards making amazing customer service a natural part of – well, customer service.
The beginning of Frontliners
The project started while CEO & Founder Danny Fabricius Fogel was CEO & Owner in a Promotion company. A position he has had for nine years. While analyzing results of the promotion activities, it became very clear that the main ingredients for great performance was the personality, the right training and motivation of the employees.
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